Complete and up-to-date character limits for every Pinterest element. Use the free character counter below to check your content before posting.
Quick Answer
Pinterest pin descriptions can be up to 500 characters but only 50 to 60 characters show in the feed. Pin titles are limited to 100 characters. Your profile bio is 160 characters.
Pinterest is a search engine that looks like a social network. Character limits here are about SEO, not engagement. Descriptions stuffed with relevant keywords help your pins appear in Pinterest search results and on Google (which indexes Pinterest content).
Only the first 50-60 characters of a Pin description show in the feed. The rest appears when a user clicks through. Front-load keywords and descriptive text in those first 50 characters.
Writing Pinterest Descriptions for Search
Pinterest descriptions should read like mini blog post summaries, not social media captions. "Easy 30-minute weeknight dinner recipe with chicken and broccoli. Perfect for busy families who want healthy meals without the prep time." That is 155 characters of keyword-rich description.
Use natural language, not keyword stuffing. Pinterest\'s algorithm has become sophisticated enough to penalize obvious keyword spam. Write for humans first, then check that your target keywords appear naturally.
Include a CTA when linking to your website: "Click for the full recipe," "Read the complete guide," or "Shop the look." Pins with CTAs in the description get higher click-through rates.
Pinterest for Business: Limits and Strategy
Rich Pins (Product, Recipe, Article) automatically pull metadata from your website, so your on-site title tags and meta descriptions affect how your Pins appear. Keep product titles under 65 characters and meta descriptions under 155 characters for clean display.
Idea Pins (multi-page story format) allow up to 20 pages. Each page can have a title (100 characters) and stickers with text. Video pages can be up to 60 seconds. This format gets the highest organic reach on Pinterest in 2026.
Pinterest ads: Promoted Pin descriptions can be up to 500 characters, but the recommended length is 150-200 characters. Ad headlines (for awareness campaigns) should be under 40 characters. Shopping ads pull product information directly from your product feed.