Word Counter for Email Marketers
Email length directly impacts open rates, click-through rates and unsubscribes. This free tool helps email marketers hit the optimal word count for every campaign type.
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Open Word Counter →Quick Answer
The ideal email length is 50 to 125 words for transactional emails and 200 to 500 words for newsletters. Subject lines should be 30 to 50 characters. Preview text should be 40 to 90 characters.
Word Count Reference for Email Marketers
| Email Type | Ideal Length |
|---|---|
| Cold outreach email | 50-125 words |
| Transactional email | 50-150 words |
| Newsletter | 200-500 words |
| Promotional email | 100-200 words |
| Welcome email | 200-350 words |
| Subject line (safe zone) | 30-50 characters |
| Preview text | 40-90 characters |
Tips for Email Marketers
- →Subject lines under 50 characters are fully visible on all mobile email clients
- →Preview text is the second line readers see in their inbox so make it complement the subject line
- →Emails over 600 words see significant drop in click-through rates according to Mailchimp data
- →Cold outreach emails perform best at 50 to 100 words as brevity signals respect for the recipient's time
- →Always check your unsubscribe link and legal footer do not bloat your word count significantly
Frequently Asked Questions
What is the ideal email subject line length?
The ideal subject line is 30 to 50 characters. Longer subject lines get cut off on mobile which accounts for over 50% of email opens. The most important words should appear in the first 30 characters.
How long should an email newsletter be?
Marketing emails of 200 to 500 words get the best click-through rates according to multiple email platform studies. For highly engaged subscribers 500 to 1,000 words can work well. Always have one clear call to action.
Does email length affect spam filters?
Yes. Very short emails under 20 words can trigger spam filters as they resemble phishing attempts. Very long emails with many links can also trigger filters. Keep promotional emails between 100 and 500 words for best deliverability.
How long should a cold email be?
Cold sales emails perform best at 50 to 125 words. Research from Boomerang found that emails of 50 to 125 words receive the highest response rates at 50%. Longer cold emails see significantly lower response rates.
What is email preview text and how long should it be?
Preview text is the snippet of text shown after the subject line in the inbox. It should be 40 to 90 characters. On iPhone it shows up to 90 characters. Gmail shows up to 110 characters. Always write it intentionally.