Word Counter for Copywriters
Every character counts in copywriting. From Google Ads headlines to landing page body copy, staying within limits is non-negotiable. This free tool keeps your copy tight and on spec.
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Open Word Counter →Quick Answer
Google Ads headlines are limited to 30 characters. Facebook ad primary text is 125 characters (before truncation). Email subject lines should be under 50 characters. Landing page headlines are ideally 8 to 12 words.
Word Count Reference for Copywriters
| Copy Format | Character or Word Limit |
|---|---|
| Google Ads headline | 30 characters |
| Google Ads description | 90 characters |
| Facebook ad primary text | 125 chars (before cutoff) |
| Facebook ad headline | 27 characters |
| Email subject line | 50 characters (safe zone) |
| Meta title tag | 55-60 characters |
| Meta description | 155-160 characters |
| Twitter post | 280 characters |
Tips for Copywriters
- →Always check character counts not just word counts for ad copy as platforms use character limits
- →Google Ads truncates headlines on mobile at around 25 characters so front-load your key message
- →Email subject lines over 60 characters are cut off on most mobile email clients
- →Landing page above-the-fold copy should be under 50 words to avoid overwhelming visitors
- →Use the meta tag generator on this site to preview how your ad copy appears in Google search results
Frequently Asked Questions
How long should a landing page be?
A landing page should be as long as it needs to be to convert. Short landing pages of 300 to 500 words work for simple offers. Complex or high-price offers benefit from long-form pages of 1,000 to 3,000 words.
What is the ideal length for an email newsletter?
The ideal email newsletter is 200 to 500 words. Highly engaged audiences can handle 800 to 1,200 words. Transactional emails should be under 200 words. Always have one clear call to action.
How many words should a product description be?
Most product descriptions should be 150 to 300 words. Complex or premium products benefit from 300 to 600 words. Always write benefits not just features and include a clear call to action.
How long should a Google Ads description be?
Google Ads descriptions have a 90 character limit. Always use the full 90 characters. Include your primary keyword and at least one specific benefit or call to action.
What is the ideal length for a Facebook ad?
Facebook primary text should be 125 characters or less before the See More truncation. The headline should be 5 to 10 words or under 27 characters. Keep the description under 30 characters.