Complete and up-to-date character limits for every LinkedIn element. Use the free character counter below to check your content before posting.
Quick Answer
LinkedIn posts are limited to 3,000 characters. Your profile headline is 220 characters. Connection requests are limited to 300 characters. Articles can be up to 125,000 characters.
LinkedIn posts can be up to 3,000 characters (roughly 450-500 words). The text truncates after about 210 characters with a "see more" link. That first 210 characters — roughly 35 words — determines whether anyone reads the rest.
LinkedIn articles (the built-in blog feature) allow up to 100,000 characters. Headlines can be up to 150 characters for articles, 220 characters for your profile headline. The "About" section allows 2,600 characters. Comments max out at 1,250 characters.
Company page posts follow the same 3,000-character limit as personal posts. Company page "About" sections get 2,000 characters. Job posting descriptions can be up to 25,000 characters.
What Performs Best on LinkedIn in 2026
Posts between 1,200-1,500 characters (about 200-250 words) get the highest engagement. This is long enough to tell a story or make an argument, but short enough that most people finish reading.
The algorithm rewards "dwell time" — how long someone stops to read your post. Longer posts that hold attention get pushed to more feeds. But a long post that people scroll past counts against you. Length only helps if the content justifies it.
Posts that end with a question get 2-4x more comments than posts that end with a statement. Comments are the most valuable engagement signal on LinkedIn because each comment re-surfaces the post in the commenter\'s network.
Personal stories consistently outperform thought leadership and industry commentary. "I got laid off and here is what I learned" generates more engagement than "5 trends reshaping the enterprise SaaS landscape." People connect with people, not with analysis.
LinkedIn Profile Optimization by Character Count
Your headline (220 characters) is the most important text on your profile. It appears in search results, connection requests, and comment sections. Most people waste it with just their job title. "Senior Marketing Manager at Acme Corp" uses 40 characters and tells people nothing about what makes you different.
A better headline formula: [Role] | [What you do differently] | [Proof point]. Example: "Content Director | Grew organic traffic from 50K to 2M | B2B SaaS" — 67 characters, and it tells a story.
The About section (2,600 characters, roughly 400 words) should read like a cover letter written by a human, not a press release written by a committee. First person. Specific accomplishments. A clear picture of what you do and why someone should care. The first 300 characters show before the "see more" fold.
LinkedIn Articles vs. Posts: When to Use Which
Posts get 5-10x more impressions than articles because they appear directly in the feed. Articles require a click to read and compete with external links for attention.
Use posts for content you want maximum visibility on: opinions, quick tips, personal stories, polls, and engagement-driving questions. Use articles for content you want to rank in search: detailed guides, case studies, and evergreen reference content. LinkedIn articles can be indexed by Google.
Carousel posts (PDF documents uploaded as posts) are a middle ground. They appear in the feed like regular posts but offer the depth of an article. Each slide should have 20-50 words. A 10-slide carousel contains 200-500 total words and consistently generates high save rates.
LinkedIn Posting Cadence and Timing
Posting 3-5 times per week is optimal for audience growth. Daily posting can work but risks fatigue. Once a week is not enough to build algorithmic momentum.
Best times to post: Tuesday through Thursday, 8-10 AM in your target audience\'s timezone. Monday mornings compete with weekend catch-up. Friday afternoons get buried by the weekend.
Engagement in the first 60-90 minutes after posting determines distribution. Reply to every comment during this window. Each reply counts as additional engagement and signals to the algorithm that your content is generating conversation worth amplifying.