How Many Hashtags to Use on Every Platform (2026)

• •Use a mix of niche and medium sized hashtags
• •Avoid banned hashtags as they can limit your reach
• •Research hashtags before using them — check if they are active
• •Create a branded hashtag for your business
• •Place hashtags at end of caption or in first comment

• •Twitter research shows 1-2 hashtags gets 21% more engagement
• •Place hashtags within the tweet text naturally when possible
• •Use trending hashtags to join conversations
• •Avoid hashtag hijacking — only use relevant trending tags
• •Branded hashtags work well for Twitter chats

• •Use highly relevant professional hashtags
• •Mix broad industry tags with niche topic tags
• •LinkedIn suggests hashtags based on your content
• •Follow hashtags in your industry to find opportunities
• •Avoid personal or lifestyle hashtags on LinkedIn

• •Always include #fyp or #foryou to target the For You page
• •Use trending hashtags relevant to your content
• •Niche hashtags help reach your specific target audience
• •Avoid irrelevant trending hashtags as TikTok penalizes this
• •Create challenge hashtags to encourage user generated content

• •Hashtags are less important on Facebook than other platforms
• •Use them sparingly and only when highly relevant
• •Facebook page posts benefit more from hashtags than personal posts
• •Follow hashtag conversations to find content opportunities
• •Group posts with relevant hashtags get more discovery

Use the 3 tier strategy

Use a mix of large hashtags (1M+ posts), medium hashtags (100K-1M posts) and small hashtags (10K-100K posts). This maximizes your chances of being seen by both large and targeted audiences.

Check hashtag size before using

Very large hashtags like #love (2B+ posts on Instagram) have too much competition. Your post disappears in seconds. Aim for hashtags with 10K-500K posts for the best balance of reach and competition.

Avoid banned hashtags

Instagram bans certain hashtags that have been associated with spam or inappropriate content. Using banned hashtags limits the reach of your entire post. Always check if a hashtag is active before using it.

Research competitor hashtags

Look at the hashtags your most successful competitors use on each platform. This gives you proven hashtags that work in your niche.

How many hashtags should I use on Instagram?

Use 5-10 hashtags on Instagram for best results. While Instagram allows 30 hashtags, research consistently shows that 5-10 highly relevant hashtags outperforms using all 30.

How many hashtags should I use on Twitter?

Use 1-2 hashtags per tweet on Twitter. Tweets with more than 2 hashtags see a significant drop in engagement according to Twitter's own research.

How many hashtags should I use on LinkedIn?

Use 3-5 hashtags on LinkedIn posts. LinkedIn recommends this range for maximum reach. More than 5 hashtags can reduce post visibility on LinkedIn.

Do hashtags still work in 2024?

Yes but their importance has evolved. Instagram and LinkedIn have shifted toward interest-based algorithms. Hashtags now work best when they are highly specific and relevant rather than broad and popular.

Should I use popular or niche hashtags?

Use a mix of both. Popular hashtags have more competition but more reach. Niche hashtags have less competition and more targeted audiences. A good strategy is 2-3 niche hashtags, 2-3 medium hashtags and 1-2 broad hashtags.